Lauren Brady

In the Spring of 2020, UGG® hosted a virtual, queer prom as part of a launch campaign for their latest gender-inclusive slides. 

The event was hosted by Tommy Dorfman, and featured other notable queer and gender fluid artists such as Shangela, FLETCHER, and ALOK.  It premiered on YouTube Live. 

I directed the talent within each segment and oversaw the creative direction of the piece as a whole — considering elements like art direction, graphics, transitions, pacing, and a live chat. 

I also designed and maintained the run of show using this 

 I built to help align the fully remote team, and ensure all elements were accounted for. 

**Please feel free to use my template for any non-for-profit projects

I oversaw the creative direction of the event, working with the client to consider thoughtful product placement throughout and pushing for visual cohesion in art direction across all segments despite the strictest limitations imposed by fully remote filming. I directed all content, including the live segments with the host, to ensure maximum consideration of interactivity with online participants.

 to help remote teams sync up on projects like this (feel free to use it!).